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After the success of our European GDPR research, iWelcome initiated a comprehensive research to find out how US firms perform when it comes to consumer privacy. 

  • 50 data controlling firms with consumer-facing online services

  • all based in the USA

  • 6 industries

This research reports on the last quarter of 2018. Only 16% of all organisations from the sample are starting to fulfill most GDPR-requirements or are almost to fully compliant. This means a staggering 84% of US companies are nowhere near being compliant. This shows that American companies in general have not really adopted a GDPR state of mind yet. Moreover, it seems that also the new California Consumer Privacy Act has not materially influenced behaviour towards consumers as yet.

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