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After the success of our European GDPR research, iWelcome initiated a comprehensive research to find out how US firms perform when it comes to consumer privacy.
This research reports in the last quarter of 2018. Only 16% of all organisations from the sample are starting to fulfil most GDPR-requirements or are almost to fully compliant. This means a staggering 84% of US companies are nowhere near being compliant. This shows that American companies, in general, have not really adopted a GDPR state of mind yet. Moreover, it seems that also the new California Consumer Privacy Act has not materially influenced behaviour towards consumers as yet.Download the full report to read more.