vacature voor iwelcome

Senior Online Marketing Specialist

iWelcome is looking for a senior colleague to join its commercial team. This person will be responsible for the complete digital branding and online marketing of iWelcome’s Identity-as-a-Service platform to attract and inform prospect customers, partners and staff and to ensure iWelcome’s company message is well broadcasted to any other interested party.

Your drive and experience will be called upon to promote iWelcome through various online channels. You’re a strategic thinker and at the same time has a hands-on mentality and thrives in a fast moving, multi-tasked environment. As part of a small team the Senior Online Marketing Specialist is the architect of his or her own success and takes the initiative to articulate the iWelcome story in any appropriate digital format, tailors this to the various interest groups, and ensures interaction with individuals in the target auditences. 


Key Responsibilities


Our new Senior Online Marketing Specialist will be responsible for:

  • Defining and executing online marketing activities to achieve brand awareness and inbound lead generation;
  • Taking ownership of the iWelcome website and the online presence on LinkedIn, YouTube, Xing, Facebook and other social and professional media;
  • Implementing and extending SEO, SEA and marketing automation;
  • Trend spotting in the industry and identifying social media/content innovations;
  • Monitoring of marketing activities, website traffic and reporting on KPI’s;
  • Aligning online marketing activities with our product and field marketing specialist(s);
  • Bringing up ideas and sharing knowledge for a good marketing plan and performance indicators;
  • Report directly to iWelcome’s CCO.


Required skills, experience


We are looking for someone who:

  • Has a Bachelor’s or Master’s degree;
  • Is an eager senior professional and has 4+ years proven track record in digital marketing, preferably of ICT products to large accounts;
  • Has experience in mastering SEO & SEA (Google AdWords), Social Media (YouTube, LinkedIn and Twitter) and is a quick learner;
  • Is creative and strategic focused on communicating with a digital audience in large enterprises;
  • Has affinity with enterprise IT-security products and services;
  • Is comfortable in a dynamic international environment;
  • Does not show a 9-5 mentality;
  • Is a fluent speaker and writer in English;
  • Is creative, self-motivated and has a good tolerance for stress;
  • Communicate persuasively, both orally and in writing;
  • Exercise tact and diplomacy in dealing with managers, peers, suppliers, partners and customers.


What we have to offer


You’ll be working with a talented group of people at one of the few technology ‘scale up’ companies in The Netherlands to build, sell and operate an innovative Identity and Access Management cloud platform. We have our offices centrally located in Amersfoort (HQ) and Nijmegen, The Netherlands, sales reps in UK and Germany, and our development teams in both the Netherlands as well as Romania.


We have vision, know what we want and have the ambition to make a difference in the IAM market. We expect the same from our colleagues so we make sure we provide everyone with the best possible working environment and actively support career development.


Naturally we offer a full package reflecting your contribution to iWelcome!


When applying, please provide a detailed resume & cover letter to

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