- About Us
Consumer loyalty comes with a combination of positive experiences and time. It starts with smooth registration and log-in experiences and is expanded by the feeling of trust and control. To provide consumers with the right experiences over time, iWelcome supports multi-layered registration processes asking for ‘Just-in-Time’ consent, social login options and step-up authentication.
Whether customers are shopping online from a desktop, phone or tablet, or in a brick-and-mortar store, they expect a seamless user experience across all channels and devices. Personalised offers, buying history, favourites, they all should be available anytime anywhere. An integrated CIAM platform centralises all data, enabling the best integrated shopping experience. All with easy authentication on all devices.
With all customer data centralised in one identity store, organisations can create a 360°-view of their customers. This improves cross- and up-selling (marketing), enhances support (customer care) and facilitates GDPR by providing one overview of customer data (compliance officers). With extensive data analytics and reporting features, marketing & sales is fed with the right data to sharpen their campaigns.
Today’s consumers demand control over the personal data they share. Backed up with requirements from EU data protection and privacy regulation GDPR, this forces companies to open up their data models and provide consumers optimal control. iWelcome allows companies to store all consumer identity data in one place while allowing consumer easy access to view, edit, download and delete this data.
Mitchells & Butlers is the leading restaurant and pub company in the UK, with 2,000 different businesses. The company exploits many of the UK’s most famous restaurant and pub brands, such as All Bar One, Toby Carvery, Harvester and Browns, as well as some of its most beautiful and iconic pubs.