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KuppingerCole: iWelcome is an Overall Leader in Privacy & Consent Management Platforms

Amersfoort, 4 September 2020 - iWelcome, Europe’s first and most mature digital identity platform for Consumers and B2B, is recognised 'Overall Leader', ‘Market Leader’ and 'Innovation Leader' by KuppingerCole Analysts in its Privacy and Consent Management Leadership Compass.

Lead Analyst at KuppingerCole Anne Bailey, has provided a concise overview of the fast-developing market segment for privacy and consent management platforms (CMPs). The report evaluates 14 vendors providing solutions that enable organisations to collect and manage consent in a compliant and privacy-centric manner.Figure1 The Overall Leadership rating for the Privacy and Consent Management market segment

Cookie-consent covers the ‘unknown’, consent on user data protects the ‘known’ user: your customer
The market has prioritized the implementation of cookie-consent on websites for ePrivacy compliance. This just covers the ‘unknown’ website visitors, however neglect the ‘known’ consumer or B2B end-user. The ongoing and intrinsic compliance to data protection rulings like GDPR requires consent on data collected and stored from known users.  CMP vendors coming from their different backgrounds treat the privacy and compliance challenge differently, as highlighted in the compass.

iWelcome is the most holistic approach to Privacy & Consent Management for consumers and B2B
With our pedigree in Identity and Access Management and being the CIAM vendor renowned for its consent management capabilities, we like to take a holistic approach to consent management and privacy protection for B2C, B2B and B2B2C use cases.

In our vision privacy & consent management implementations should include the ‘known’ user as well. Consent therefor needs to be embedded in workflow and customer journeys, during the entire lifecycle of a relationship. It should furthermore extend to people who have access to privacy sensitive data of consumers and manage the same. Whether they are employees of our customers or people from their ecosystems (e.g. brokers, dealers, partners). This is where we melt many years of delegation management, identity management, GRC and CIAM experience into a solid CMP!

Consent Management and Privacy compliance are frictionless with iWelcome
We allow our customers to integrate consent seamlessly in their customer journeys. Applying Just-In-Time consent request and supporting dialogue design to cater for frictionless interaction with people that use their online services, as we store attribute level consents on the fly. Our attribute level consent capabilities and meta-data model are unique in the market, even allowing end-users to provide multiple consents for one attribute. The CMP capabilities of iWelcome are a standard part of our Digital Identity Platform, but can also be integrated with any third party IAM system.

“iWelcome’s focus on developing attribute-level consent and Just-in-Time consent bring more mutual benefit to enterprises and end-users”

About KuppingerCole and the Leadership Compass
KuppingerCole is a Global Analyst Company focusing on Information Security and Identity and Access Management (IAM). KuppingerCole’s Leadership Compass is a tool that provides an overview of a particular IT market segment and identifies the leader in that segment. It is the compass that assists decision makers in identifying the right vendors and products for their projects.

1 Overall Leader   2 Innovation Leader   3 Market Leader

Source: https://plus.kuppingercole.com/article/lc80199/privacy-and-consent-management/