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iWelcome opens new Software Engineering Centre in Cluj to further propel its status as ‘Innovation Leader’

iWelcome has recently established a new innovative software engineering centre in Cluj-Napoca (Romania).  This university city with its thriving start-up scene and origin of numerous IT companies belongs to one of the most innovative regions for software development in Europe.

iWelcome is the global product and innovation leader in the fast-growing market of Consumer Identity Management (CIAM).

“With our new Engineering Centre in Cluj we are able to scale-up with excellent IT engineers" says iWelcome’s COO Theo Punter. “Our product is based on a state of the art SaaS technology stack with a micro-services architecture, allowing for continuous deployment and is API-first. Therefore, it is very attractive for IT talent in Cluj. iWelcome already successfully works with 2 valuable partners in Cluj; Coera and Unloq so Cluj, with its vibrant IT culture, was a natural choice for us.”

Stay ahead

Maarten Stultjens, VP Business Development of iWelcome; “It is great to be the product leader in a competitive landscape with renowned PaaS providers like Salesforce and Microsoft. Our customers, being leaders in their markets, expect from us that we stay ahead of the market. We can only do this by investing in R&D.” 

CIAM is at the heart of any digital transformation. It enables consumers to register and login seamlessly to online services and it allows companies to build individual digital relationships and frictionless customer journeys with their consumers.


The new Engineering Centre is a next step to enlarge the market share of the company right after establishing sales offices in both the UK and Germany. iWelcome CEO, Danny de Vreeze, excitingly talks about the future of the company: "This year analysts acknowledged our vision and innovative approach, coming years we will bring iWelcome to a market leading position in the European Identity market". 

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