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Amsterdam, 15 December 2020 - iWelcome, Europe’s first and most mature Consumer Identity platform provider, announces that for the 4th consecutive time, it has been recognised 'Product Leader' and 'Innovation Leader' in the Global Consumer Identity & Access Management (CIAM) category by KuppingerCole analysts in their Leadership Compass for CIAM Platforms.
CIAM has proved to be a highly evolving market segment and an indispensable software component at the intersection of IT and marketing in regulated industries. According to KuppingerCole, support for self-registration, KYC and social network logins have matured over the last years and are ubiquitous amongst vendors. The differentiators are found in expanding market demands, such as compliance with privacy regulations, flexibility in levels of authentication, collecting and analysing information for fraud prevention and marketing, and IoT connectivity.
iWelcome has been named Product & innovation Leader in CIAM consecutively since 2016. As one of the few vendors assessed in the report, iWelcome scores ‘Strong Positive’ on 4 out of 5 Product performance indicators, namely Security, Functionality, Interoperability and Usability.
Lead Analyst at KuppingerCole, John Tolbert, emphasises iWelcome’s extensive security and authentication features, connectors for the most important European ID proofing services, improved module for family management and excellent support for GDPR with granular consent management. Tolbert specifically mentions the importance of iWelcome for the European market: “Organisations in the EU, or global organisations that do business with EU citizen consumers, should put iWelcome near the top of the consideration list when looking for CIAM solutions.”
Staying on top of innovation
Danny de Vreeze, CEO of iWelcome, endorses his excellent product team for maintaining the CIAM leadership position consistently. “Reaching the top is a great achievement but staying ahead of competition for many years requires even more perseverance. In the last year we introduced a mobile SDK to enhance in-app security, transaction signing and authentication, and we improved our module for delegation management and relations. Our continuous strong analyst rating is a validation of our efforts to provide our customers with the best and most secure functionality in the market.”
About KuppingerCole and the Leadership Compass
KuppingerCole is a Global Analyst Company focusing on Information Security and Identity and Access Management (IAM). KuppingerCole’s Leadership Compass is a tool that provides an overview of a particular IT market segment and identifies the leader in that segment. It is the compass that assists decision makers in identifying the right vendors and products for their projects.
iWelcome is Europe’s #1 cloud Identity platform. We give organisations in finance and other selected industries the agility and speed to provide their consumers and business partners secure & seamless access across portals, apps and things. Trusted identities and easy access are the corner stone in any winning digital strategy; with iWelcome’s cloud service that’s all being taken care off. Born and headquartered in Europe, iWelcome provides features such as Flexible Onboarding, Identity Validation, Consent Management, GDPR support, MFA and Delegation. All of this provided via multi-branded-UI and API’s, making iWelcome one of the most flexible CIAM solutions on the market. Analysts like Gartner and KuppingerCole have been recognising iWelcome as a worldwide Product Leader with “Excellence” ratings since 2014. On top of that, iWelcome is the largest certified supplier for the Dutch government ID ‘eHerkenning’, notified under eIDAS.