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Italian Credem Group chooses iWelcome’s CIAM for their newly launched mortgage brand Avvera

Last month, The Italian Credem banking group launched a new brand for mortgages and consumer credit loans, Avvera. Credem chose iWelcome as their CIAM platform for opening up Avvera's online services to agents and external business partners.

The Credem Group (Credito Emiliano Banking Group) is a multi-regional financial services group based in Reggio Emilia, in the north of Italy. It’s among the top 10 largest listed banking groups in the country, offering a full range of commercial, institutional and retail banking services.

Credem’s philosophy for Avvera is to offer simple, flexible, carefree and affordable personal loans, mainly focusing on families. The new Avvera brand was founded in May 2019 from the transformation of Creacasa, with a network of already 400 agents and partners, one of the largest networks of agents in financial activity in Italy. The company aims at 100,000 new customers and a network of 500 agents and collaborators by 2022. Avvera invested highly in a digital infrastructure for the development of synergies and partnerships with third parties and launched its platform officially during an event in Milan in October.

Italian consultancy company NetStudio did the implementation of iWelcome’s IDaaS solution for B2B, to onboard agents and business partners and grant them access to Avvera’s online solutions and services.

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