Provide on-demand digital content via customer-friendly apps
Over the past couple of years, digitisation has majorly struck the Media & Publishing landscape. Customers have been tapping into digital content services using all kinds of channels and devices. And with the rapid rise of smart technologies and innovative competition, companies need to continuously upgrade their IT landscape to keep offering the most relevant on-demand content to their customers.
One of the crucial components to making this happen is Consumer Identity & Access Management. With deep roots in Media & Publishing, iWelcome offers companies some unique benefits:
Boost subscriptions with frictionless registration processes
Getting new customers in easily and without any friction is an important starting point for building long-term relationships. The flexible registration and social login features of iWelcome help you onboard new customers in a nutshell, allowing for more and quick revenue generation.
Really know your customers to provide personalised content suggestions
The on-demand content model allows customers to consume content whenever and wherever. To serve their needs and build trusted relationships, media & publishing companies need to build rich customer data models allowing them to offer personalised content suggestions based on personal data.
Offer all your content on-demand via one customer app
Easy access to all relevant content products is crucial for optimal customer experiences. To offer easy yet secure access, media & publishing companies cannot rely on classic IAM mechanisms any longer.
With iWelcome as proven product and innovation leader in Consumer IAM, your business is secured for optimal digital access to your digital content.
Provide full transparency on consumer data
Today’s consumers demand control over the identity data they share with you. Backed up with requirements from EU data protection and privacy, this poses some serious challenges to organisations. With iWelcome’s Consumer IAM solutions, companies can easily store all consumer identity data at one place while allowing consumers easy access to view, edit, download and delete this data. Fully compliant to GDPR, of course!