Digital content: personalised & available on demand
The EU data protection and privacy regulation GDPR lays strict requirements to organisations offering services to EU citizens. As iWelcome’s Consumer IAM platform is built fully GDPR-by-design, this allows Energy & Mobility companies to tick the box on key GDPR requirements, offering consumers the possibility to view, edit, download or delete their data and give and withdraw consent at all times.
Today’s consumers demand control over their personal data. Backed up with legislation such as GDPR, this poses some serious challenges to organisations with (data)marketing in their DNA. iWelcome’s Consumer IAM solution enables companies to store all consumer identity data in one place, including consents and preferences, while allowing consumers easy access to view, edit, download and delete this data.
The on-demand content model allows customers to consume content whenever and wherever, across devices. To serve their needs and build trusted relationships, media & publishing companies need to build rich customer data models combining behaviour and preferences. The right IAM solution enables this 360° overview, not only for individuals, but also for family accounts with different consumers using one profile.
One of the challenges in media is that consumers want to enjoy their favourite video or show the minute it’s available, resulting in major peak times with millions of consumers logging in more or less simultaneously. Scalability is essential to guarantee an unshaken performance during these peak hours, not only for broadcasters and on demand video suppliers, but also for e.g. educational publishers at the start of school season.
Koninklijke Bibliotheek (KB), the National Library of the Netherlands, brings people and information together. To that end, KB makes the Dutch library collection visible, sustainable and usable and it plays a central role in the area of academic and scholarly information provisioning.
Copernicus is Europe’s earth observation program. The European Space Agency provides access to all data Copernicus gathers and has gathered in the past 20 years, in a platform by the name of sobloo. Build by Airbus, Orange Business Services and Capgemini, featuring iWelcome's CIAM platform as sobloo's IDP.
Only few industries have been shaken up as much as Media & Publishing where consumers expect frictionless access to a wide set of digital content services from anywhere, anytime and any device. CIAM is a core discipline to support digital business initiatives and strategic change. But where to start?
Our comprehensive toolset “Consumer IAM for Media & Publishing” supports you through all phases of the decision process, allowing you to:
