Win the InsurTech Battle with CIAM

The insurance industry is changing rapidly with new InsurTech players challenging the status quo of incumbent players with innovative new solutions, significantly improving customer experiences and speeding up customer-facing processes. To win this battle, it is more vital than ever before to know your customers and offer tailor-made customer journeys. You will be rewarded with loyal and happy customers!

As such, iWelcome’s best-in-class Consumer IAM solutions have a lot to offer for the insurance industry. With many large European insurers among its clients, iWelcome’s Consumer IAM solution is the logical choice to help insurers leverage several key benefits (see below).

Easily accessible self-service apps for automated claim handling

Registration and login options must be as simple and self-explaining as possible. No more boring registration forms with endless fields to fill. Instead, customers prefer to leave chunks of data at different stages of their digital journey. Moreover, consumers want to handle their claims directly via their apps. To facilitate, insurers must offer social registration options, one fancy login experience providing access to all services and via all devices.

Many insurers rely heavily on agents and brokers

These agents - small and large - require easy and secure access for their staff as well. To off-load the administrative work and to empower agents, a smooth delegated user management is a key capability for insurers that work together with agents and brokers. This results in simple creation of users, assigning access rights and managing the users in a simple dashboard.

Privacy & security are major issues: many links with national ID providers

When consumers want to sign up for a contract, or need to enter a claim, they sometimes need to share very private information. As such, they want to feel protected, with a user friendly step-up authentication. Insurers at the same time want to verify the consumer and its data. The way to facilitate this? A flexible registration and attribute verification at the right moment in the customer journey.

Moreover, especially in Europe, insurers often work closely with domestic identity schemes as iDIN in The Netherlands, WebID in the UK and Verimi in Germany. With iWelcome, insurers can easily switch on these schemes per country.

One approach for all countries of operation

Digital transformation results in fading country borders with consumers expecting the same experience independent of where they are. Often operating multiple brands in different countries, insurers need to adopt a multi-brand, multi-country Identity & Access Management (IAM) strategy. 

 And with its European roots, iWelcome is the #1 choice when it comes to GDPR compliancy in managing customer data.