- About us
Dive Deeper into the World of CIAM during KuppingerCole’s Consumer Identity World Tour. The Europe edition will take place in Paris, the 28th and 29th of November 2017, in the #Cloud Business Center.
The challenges of CIAM
In today’s digitally transformed economy it’s a significant challenge to manage customer information with numerous business partners demanding access. And the evolution is still in rapid progress. The balancing act is to create an intuitive user experience and to maintain an accurate single view of and towards the consumer. All while addressing continuous privacy protection in a GDPR compliant manner. It is about building trust by protecting data, by transparent communication throughout the customer journey, by empowering consumers to control their preferences and privacy at any moment and by doing this at internet scale.
So Customer Identity & Access Management (CIAM) needs to be secure, clear and user-friendly at the same time. That is why the combination of Identity & Access Management and Customer Relationship Management continues to be a core element for any digital business.
Baring in mind that the EU General Data Protection Regulation is coming soon, dealing with personally identifiable information will be an important topic. iWelcome will be presenting more about the role of consent in CIAM platforms.
Overview of the key topics