iWelcome's CIAM solution, the foundation for online customer engagement
Bringing offline customers online and converting website visitors to customers requires a frictionless process.
This vital step in the digital experience of a customer is supported by iWelcome's state-of-the-art capabilities like social registration, account matching, identity verification and progressive profiling. All of this is offered via out-of-the-box templates or can be build and customised by your developers using our API's.
iWelcome with its European roots, knows how to deal with privacy obsessed customers and provides the functionality required for trusted customer relationships and compliancy reporting.
Fine grained attribute consent, clear processing purposes, document consent and the right of access are all at the finger tips of customers, ready for reporting for the Privacy Officer, and can be integrated in your landscape with the Consent API.
Customers don't live alone. They are widely connected, live in families, take care of eachother, are using and sharing things (IoT) and online services.
The iWelcome identity platform provides functionality to delegate, reflect and manage the relationships and mandates between identities and things. Identity information can be fed into your data lake as a basis for targeted marketing.
During the customer journey, identities are validated progressively and access to your online services is provided as frictionless as possible.
iWelcome provides advanced authentication methods (passwordless, magic link, 2FA) and integrates with trusted sources to verify an identity (bank-/government-id). The Level of Assurance is stored in the identity profile and used for Know Your Customer (KYC).
One of the most used ways of logging in is the ‘Forgot password’ button. Considering the increasing complexity of passwords and the average consumer having up to 90 different online accounts, this doesn’t come as a surprise. Passwordless authentication is the solution to authenticate users by other means than a username/password combination. It tackles two problems at once: passwords are hard to remember and easy to hack.
iWelcome offers the option to log in with an email address on request or by invitation. With a magic link that is sent to the email account, users can securely log in, taking away friction for the user, resulting in an optimised customer journey.
Companies are increasingly focused on offering their customers frictionless experiences. The customer registration process is vital herein as it can either be a facilitator or a bottleneck for customers to proceed. The paradigm here is that it should be as easy as possible, yet highly secure.
iWelcome unburdens organisations by offering three types of registration each of which offered via APIs or customer-branded UI:
Client benefits
In addition to providing consent confirmation, GDPR requires organisations to implement a detailed approach to Consent Lifecycle Management. Not only should consumers be asked for consent in all situations where there is no contractual basis, organisations must also be able to demonstrate that a consumer has consented to any form of processing of his or her personal data, and for which purpose(s). Additionally, the consumer should be able to withdraw consent at any time, just as easily as it was given. In conclusion: consent is not a unique event; it must have a lifecycle in order to build trusted relationships. iWelcome's, foundational implementation of these capabilities, is widely recognised and sets the industry standard.
Client benefits:
The best way for companies to deeply engage with their end-users – while being compliant to GDPR – is to set up a self-service domain where consumers can view and change their own personal data settings themselves.
iWelcome’s user-service functionality enables consumers and employees to access and change profile information and data attributes, add social login connects, request additional access, do password resets, give or withdraw consent, and much more. All 24/7.
User Self Service empowers the end-users to manage everything around their Identity, full stop. It will give them trust and control. GDPR itself also dictates the Right of Information and Access for the consumer.
User Self Service is, with consent management, necessary for User Managed Access (UMA).
Client Benefits
The key to being successful is to offer frictionless user experiences with the right levels of authentication.
iWelcome offers the following capabilities:
Client benefits
iWelcome’s identity validation support allows companies to make sure a digital identity can be associated with a real person by validating against a 3rd Party trusted identity.
Validated Identities enable high value transactions and high-risk access to data to take place over the web. iWelcome can integrate with a many providers of identity validation (e.g. WebID) and digital alternatives (e.g. IDIN, eHerkenning, DIGID in NL or GOV.UK in UK).
Identity Proofing is about assessing the probability an identity claim is legitimate, as there is no such thing as absolute certainty.
Client Benefits
iWelcome offers multi-level user management functionality that can be used to add users and groups and to assign users to groups. Delegation of user management is supported on several levels, where at every level a user manager can be assigned the role of delegated admin.
Among others, the following scenarios are supported:
Client benefits
To facilitate its clients’ customer care management, iWelcome offers a Service Desk application that is tailor-made for customer care and service desk operating teams. It provides these teams with all of the functionality needed to effectively help (end-)users with any access-related issues that may arise. The application is highly scalable as it is designed for serving large enterprises serving millions of users.
Client benefits:
To personalise the interaction with consumers you need information about the consumer. iWelcome provides the tools to progressively grow the user profile and store user preferences. Consumers typically share this information, not just during the on-boarding, but during the customer journey when the relationship grows. Websites and apps capture this (consented) information and add these to the iWelcome Identity store, the Single-Source-of-Truth for customer identity data, and key component in your IT infrastructure,
An important feature of a modern Consumer Identity & Access Management solution is a strong focus on data security, fuelled by regulations such as GDPR.
With iWelcomes CIAM platform, organisations can build trusted relationships with their customers while complying to privacy regulations. Consumers can view, edit and delete their personal data, give and withdraw consent and easily download an extract of their data.
To provide you with an overview of how an Identity Platform can support your organisation, we have identified eight important GDPR topics that organisations should address with CIAM to be GDPR compliant.
With the right Consumer Identity & Access Management (CIAM) solution in place, organisations can build strong and trusted relationships with consumers while complying to strict privacy regulations as GDPR. But where to start?
Our comprehensive CIAM Buyer Toolset supports you through all phases of the decision process, allowing you to:
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