The new European privacy regulation triggers a lot of agitation among marketing departments. Just when the power of big data opened up a limitless playground to reach target groups no matter how no matter where, regulations seem to ruin the marketer's dream.
It is a clear fact that consumers are becoming more assertive and privacy-minded. The trick is therefore not to see GDPR as a limitation, but as opportunity to re-establish the trust between customer and your organisation. A clear example is the use of consent management in communication with your customers.
Companies as AirBnB, Uber and Apple show us that people are more than willing to provide consent once asked at the right place and the right time.
In this webinar our Sr. Product Marketer Pierre Vanderfeesten takes you on a customer journey, showing you how companies can stand out in building trusted customer relationships. Completely user-friendly and GDPR compliant.
Hope you enjoy below's recording!