Over the past months, a lot of information was spread - at iWelcome we plead guilty as well - on how GDPR will change the landscape of digital consumer interactions. And indeed, GDPR requires organisations to implement new features as "freely given, specific, well-informed and unambiguous consent".
Many organisations, however, seem to have forgotten that the real reason to change their digital interaction patterns with consumers is actually driven by a pure business argument: to build trusted relationships with customers!
In this webinar, Corne van Rooij - our very own VP Product & Strategic Alliances - will explain how organisations can use consent management capabilities as business-enabler. By entering into an active dialogue with your customers (and thus providing them with a 'voice'), organisations will reap multiple business benefits. Interested? Please join us here!
Date: 30 August 2018, 4 pm CET