Join us for a webinar with KuppingerCole and iWelcome's VP Corporate Development Maarten Stultjens about Managing Consent under GDPR.
Consent Management fundamentally changes the relationship between businesses and their customers. It is essential for the companies to find the right balance between compliance and the best user experience. Having the right CIAM solutions will help the businesses to achieve compliance and gain long-term loyalty from their current customers and to gain new ones.
In this webinar, you will learn more about:
- How to handle consent, as ‘Just in Time’ and frictionless as possible
- How to be compliant with the GDPR and the new upcoming ePrivacy Regulation
- How to use Consent as a business opportunity
- Consent in action: how to make it work in practice
In the first part of the webinar, Martin Kuppinger, Founder and Principal Analyst at KuppingerCole, will talk about the business aspects of Consent Management, explaining that it’s not primarily an IT topic, but a business challenge. GDPR requires bringing the right people to the table to reinvent the online consumer relationship.
Although the basics of GDPR are in place in most organizations, the implementation of consent is immature across Europe. Maarten Stultjens, VP Corporate Development at iWelcome, will not only talk about the technical fundament for consent but will show consent in action. He will demonstrate interactive examples of handling Consent in a ‘Just in Time’ manner and without friction for the consumer. He’ll also shed some light on the required framework. The question for many is how to get there and who to involve?
Date: Tuesday 6 November 2018, 4 pm CEST
Presenters: Martin Kuppinger (KuppingerCole) and Maarten Stultjens (iWelcome)