- About Us
The insurance industry is in full motion. Besides online relationships with customers, there are many business initiatives within a.s.r. to remain relevant for customers, such as health apps and advice tools for personal finance. In some scenarios, the entry level for customers is very minimal to secure a user-friendly experience and data minimisation. The advice tool for personal finance for example has a very simple registration flow. A potential customer registers with just an email address, fills out their statistics and gets an advice. Through a magic link, users keep access to their file, for as long as needed depending on the scenario.
With iWelcome, a.s.r. relies on one single source of registration and authentication, with the option to create different flows per brand and businessline. This enables a.s.r. to no longer use their product as a starting point to service the customer, but to enhance their customer-centric approach to service their customers in a way that makes their daily lives easier.