The road to the C, paved with B2B
The diversity of identity types that are managed in IAM platforms is evolving.
Where managing employees and customers has become well adapted, there’s also an important group of users with more complex requirements in between: the business partners. Imagine contractors, agents, brokers and dealers; all involving specific processes, lifecycle, interactions and relationships.
In practice, B2B IAM can focus on both B2B2B (business-to-business-to-business) or B2B2C (business-to-business-to-consumer) interactions. What these interactions have in common, is that a layer of intermediaries needs to be serviced, with advanced registration and delegation capabilities, but also with consumer-friendly options such as consent management and CRM integrations.
The main business benefits of B2B IAM
We distinguish three major benefits for organisations using B2B Identity & Access Management:
For most companies, the key challenge in B2B IAM is to build a unified identity platform and get rid of identity silos where multiple identity stores use multiple applications. Eventually, this will result in improved productivity, security, governance, compliance and monitoring.
2. Reducing costs and revenue growth
When designing an identity solution, it is important to separate customers, B2B customers and workforce, because they all have their own requirements. The traditional goal of B2B IAM is to reduce the risk and costs that result from onboarding and offboarding partners, B2B customers and suppliers. But B2B IAM can also contribute to revenue growth by improving the B2B customer journey and by leveraging identity data to build trusted relationships with B2B customers.
3. User convenience
Large organisations in your B2B community can benefit from federated access. The iWelcome B2B IAM solution enables multiple types of federation, allowing a large number of users from the partner organisation to access your services using their own company ID. This “bring your own ID” policy minimises administrative overhead and security issues related to synchronisation of identities and passwords. On the B2B customer side, “bringing your own ID” allows users to benefit from federated authentication with one single sign-on solution.
iWelcome's key B2B IAM features
iWelcome's B2B IAM solution contains 8 fundamental components as shown in the image and explained below.