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Identity is our business!

iWelcome provides Identity as-a-Service for frictionless privacy-protected consumer services and security-enabled workforce processes. iWelcome is the only European born Identity Platform, headquartered in Europe and backed by European investors. Millions of consumers and hundreds of thousands of employees across various industries rely on iWelcome on a daily basis. Analysts as Gartner and KuppingerCole have recognised iWelcome as a worldwide Product and Innovation Leader with “Excellent” ratings. Building truly winning partnerships with its customers, iWelcome offers lowest TCO and a time-to-service in weeks. Applying best-of-breed Private Cloud Technology, customers benefit at both ends: using a SaaS service while not having to share critical resources.

  • Leadership Leadership
  • Meet our leadership team

    iWelcome’s founders and management team comprise of seasoned entrepreneurs and passionate professionals in the Identity and Access market space. Each member has worked in fast changing and critical business environments and is used to blend forward thinking with business savviness and organising capabilities. With more than 100 years of relevant experience and proven track-records in leading software and service companies
    iWelcome's leadership team today drives the next wave in Identity and Access Management: Identity-as-a-Service or in short IDaaS.
    1. Danny de Vreeze CEO | Founder
      Danny de Vreeze
      CEO | Founder

      As serial entrepreneur, Danny has over 18 years of experience in founding and building ICT companies within the Identity & Access Management, Security and Collaboration arena. After helming Everett towards the leading specialist consultancy and systems integrator in the EMEA Identity market, Danny is now determined to make iWelcome the IDaaS platform of choice for European enterprises. Prior to founding Everett, Danny was a Director at the web application developer, Wisdom, where he was responsible for creating the group’s business strategy. Danny’s passion lies in driving creativity and vision towards practical solutions and business success.

    2. Jordi Clement CTO
      Jordi Clement

      Jordi has worked in the Identity & Access Management, portal and security space for over 15 years, playing pivotal roles in successfully delivering IAM solutions for international companies across the EMEA region.  He brings his extensive experience into iWelcome by working on daily basis with iWelcome’s product management, architecture and platform development teams. It is his drive to design, develop and deliver iWelcome’s scalable, secure robust and feature rich IDAAS platform. He started his career as a Unix and network engineer, initially building mission critical infrastructures and later Java based web, application and portal platforms for telco’s & ISP’s.

    3. Maarten Stultjens VP Alliances and Corporate Development
      Maarten Stultjens
      VP Alliances and Corporate Development

      Maarten has more than 15 years of sales and business management experience in Identity & Access Management. He is passionate about the value of iWelcome’s IDAAS solution and enjoys working closely with iWelcome’s customers, the analyst community and iWelcome’s sales, consulting & technology partners. Before joining iWelcome, Maarten co-founded BHOLD, the world’s leading role-based access control software – a technology that was later acquired by Microsoft. Prior to his career in Identity Management, Maarten worked at Fokker Aircraft and Exact Software. He holds a degree in Econometrics from the Free University of Amsterdam.

    1. Andrea Rossi VP Sales
      Andrea Rossi
      VP Sales Andrea Rossi is leading Sales at iWelcome. Prior to this, Andrea Rossi has been the Global Identity Governance Sales lead at IBM, which he joined as a result of the acquisition of CrossIdeas, where he was one of the original founders and VP Sales & Partners. Andrea previously served in a number of roles at Novell, where he was instrumental in providing leadership and driving revenue growth for Novell's Identity & Security business. He joined Novell in 2001 as a Principal at Cambridge Technology Partners – a consulting firm acquired by Novell. Andrea started his career in 1994 at the Logica Group. Andrea Rossi holds a degree in Electronic Engineering from the University of Bologna, Italy. 
    2. Marco Venuti VP Product Management
      Marco Venuti
      VP Product Management

      Marco Venuti joined iWelcome in 2018 as VP Product Management. He has a rich history in Identity and Access Management and is skilled in translating business strategy and vision into digital solutions. Prior to joining iWelcome, he was the CTO for Identity Governance solutions at IBM, where he started in 2014 through the acquisition of CrossIdeas. At CrossIdeas he used to be Co-Founder and Vice President of Enablement. Marco served Novell before that, and ultimately became the Tech Sales Director for Novell's Identity & Security Management business in Italy. Furthermore, Marco served Cambridge Technology Partners as a Senior Manager. In his early days, he worked for the Logica Group and he holds a degree in Electronic Engineering from the University of Bologna, Italy.

    3. Aldo Veenstra COO
      Aldo Veenstra

      Aldo joined iWelcome in April 2019 as Managing Director and Chief Operations Officer. He has started his career in the ICT and Services industry back in 1994 after he finished his Master’s in Management at Nijenrode University. He has held several leadership positions at ICL, Getronics, ADP, Total Specific Solutions, and Unit4 amongst others. Aldo is passionate to make iWelcome the scalable and leading Identity and Access Management product for clients where security and data protection matter and make customers run their business most efficiently and secure with the iWelcome IDAAS platform. It is his conviction that this can only be realized by a happy and dedicated workforce.

    1. Patrick Polak Boardmember | Investor
      Patrick Polak
      Boardmember | Investor

      Patrick has acted as a venture capitalist since 1997. He is the founder of Newion Investments. After completing his studies in Aerospace Engineering in Delft, Patrick jointly founded his first IT company and later joined N.V. NOM in Groningen as a venture capitalist. As an active Board member, Patrick serves or served many companies like Oxxio, LeanApps, Q-go, Oxynade, CustomerGauge and Collibra to name but a few.

    2. Mathijs Robbens Boardmember | Investor
      Mathijs Robbens
      Boardmember | Investor

      Mathijs Robbens is co-founder and managing partner of Connected Capital, a growth capital investor focused on B2B software solutions. He studied Physics at Delft University of Technology and obtained his MBA degree from Harvard Business School where he graduated as a Baker scholar. Mathijs brings over 20 years of experience with Bain&Company where he was a partner advising European clients in Telecom, ICT and Banking on growth strategy, innovation, merger integration and operational improvement. Whilst at Bain, Mathijs advised a broad range of Private Equity investors on Telecom and e-Commerce transactions.

    3. Christian Knott Boardmember | Investor
      Christian Knott
      Boardmember | Investor Christian Knott is Principal and Head of Finance at Capnamic Ventures. Capnamic invests in digital B2B companies with a strong focus on tech driven business models. Christian holds a Master of Science in International Business and Entrepreneurship from HHL Leipzig. Christian worked for 4 years at High-Tech Gruenderfonds, a public-private-partnership forming the largest early stage investor in Germany. He was responsible for the financials of 80 portfolio companies from various sectors. At Capnamic, Christian is responsible for six investments including LeanIX GmbH and Staffbase GmbH.
  • Investors Investors
  • Meet our investors

    iWelcome is a privately owned company with its headquarters in the Netherlands. It is backed by leading venture and public investors with proven track records in supporting high growth European technology companies.
    1. Connected Capital

      Connected Capital is an independent growth capital investor focusing on companies located in the Benelux or Germany that offer differentiated B2B software solutions. Apart from capital, Connected Capital offers intensive support with regard to evaluation and implementation of growth strategy, globalization and general management support.

      Connected Capital has a professional and complementary team of six experienced professionals with a background in private equity and strategy consulting.

    2. Capnamic Ventures

      Capnamic Ventures is one of Europe’s leading early-stage Venture Capital firms, with offices in Berlin and Cologne.

      The VC invests most of its funds in tech startups in the German-speaking region. Capnamic also joins forces with international co-investors. All portfolio companies are supported through Capnamic’s global network of investors and industry partners.

      The vast expertise of the Capnamic team includes more than 70 investments, a high turnover of successful trade sales and IPOs, as well as a strong entrepreneurial track record within the investment team. The general partners are Jörg Binnenbrücker, Olaf Jacobi and Christian Siegele.

    3. Newion Investments

      Newion Investments focuses on investing in early stage or expansion stage technology companies that are involved in the development of innovative business-to-business software. Its funds provide growth capital for ambitious European entrepreneurs with a dedicated commitment and vision to grow their business. Since 2000 Newion has built a strong track record of investing in, growing and exiting many outstanding companies. Backed by professional investors, its team assists early stage companies in realizing the true potential of their business. Together, its team has over 100 years of experience in growth and venture capital, and Newion Investments has invested in over 70 companies to date.

    1. Filsa Capital

      Established in 2012, Filsa Capital is an informal investment and advisory company that focuses on young, fast growing companies in the cleantech, telecommunications, Internet and IT sectors. It works with companies that have acquired market share with innovative products and services in existing markets, and that have ambition to expand into other countries.

      Filsa Capital’s services include providing resources, knowledge and networks to help develop its affiliate organisations, whilst also providing investment capital for selected businesses.

    2. PPM Oost

      PPM Oost’s mission is to participate in daring and doing. It invests in promising companies that profile themselves as leaders of the regional economy of the Gelderland and Overijssel provinces in the Netherlands. PPM Oost focuses on companies operating in the ‘top innovation sectors for the Netherlands: agro food, life sciences, high tech and energy. PPM Oost administers government funds to invest in companies that, on the basis of their activities, will contribute in a broad context to the local knowledge economy. It considers itself a reliable partner that is prepared to take greater risks than other commercial venture capital companies, especially those that are exclusively focused on financial returns.

  • career Careers
  • Working at iWelcome

    iWelcome set out with an ambitious vision – to change the face of the European Identity & Access Management space. That vision is now a reality and our goal is to remain at the forefront of the industry. This requires forward thinking, creativity, leading-edge technical skills and commercial expertise. And that’s why we are always on the look out for talented and motivated professionals to join our growing team!
    We have offices in The Netherlands and Romania and sales presence in Germany and the United Kingdom. We’re currently recruiting for the following roles:
    Why join us?
    • We are the European Identity as-a-Service Provider and have ambitious growth plans.
    • We are backed by renowned Venture Capital firms and lead by seasoned executive management.
    • We work with the latest in technology and even innovate on that!
    • You will work in a place where you can make a difference: Within the company and even an entire Industry!
    • We have a team of the brightest and most innovative individuals in any aspect of our company.
    • We offer an inspiring work environment and naturally all benefits you may expect from a solid ICT company.

      We are driving change, we are thinking ahead and we are running a mission-critical 24×7 infrastructure. This requires us to be with our minds in the future, but with our feet firmly in today’s practice.

      This is a challenge that we expect our Management Team to thrive on. To join our management ranks you need to be able to demonstrate that you are a leader in your field of expertise and have proven capabilities in such a fast-paced business environment. You will have a deep-rooted desire to develop yourself, your team and the company, and an unswerving appetite for being a catalyst for change within our industry.


      Here is where we develop our product vision and blend it with Consumer and Workforce IAM-market developments, our customers’ valuable feedback, our team’s foresight & ideas and the analysts’ views into the iWelcome product.

      Our Product Management team creates, designs and specifies our part of the IDaaS future and captures it in a concise development and sales aligned platform and service roadmap.


      IDaaS can never be just a credit card relationship, it’s simply too critical. It requires a personal, hands-on customer service approach and that’s why we provide each customer with a designated service manager whose sole purpose is to ensure our service enables them to achieve their success – whether that means running their businesses safely and smoothly or, more strategically, by helping them to move towards new consumer-centric and identity-driven business models.

      Customer Success also means that we are here for our customers, 24×7, available and responsive, with a watchful eye on the operations of their iWelcome instance.


      Our on-boarding teams are the first who are in. They make sure new customers are ready to use the iWelcome service in the minimum of timescales, fully customised and securely connected to the customer’s priority identity stores and applications. We act both as guides as well as hands-on co-workers!

      Our focus on large enterprises and the fact that we are working on the cutting edge of IAM requires us to build partnerships on the technical and implementation levels as well.  Our architects and technical consultants are being called upon to help our customers make iWelcome IDaaS a central part of their ICT-landscape.

      iWelcome’s Professional Services team consist of technical consultants, solution architects and project managers. As part of the team you will work closely with colleagues from across the organisation, as well as with professionals from our partners on a joint effort to make it work best!

    2. iWelcome

      We have a team of the brightest and most innovative individuals in any aspect of our company. Technology, Customer Success, Marketing, Sales and Business! Our team consists of veterans in the Identity & Access Management industry as well as eager and creative young technical talent. We are the best at what we do because we’re determined to push the Identity Management industry forward.

      iWelcome employees are passionate professionals, devoted to create, sell and deliver a premium Identity Management platform that inspires not only our customers and their consumers and employees, but ourselves too.

      Each day, we strive to learn something new from our customers, colleagues or just the world out there and aim to internalise that in the way we approach our work. This is the basis of our growing success as a game-changer in the world of Identity and Access Management.

      And with growth comes the need to expand our team!  Interested? just take a look at the vacancies below of just submit your profile to us if you believe that you should definitely be part of our iWelcome story!


      Here is where it all starts! Interesting the enterprise world in our platform and product. Naturally our primary task is to sell, however, we do not hit & run, but focus on establishing relationships and maintaining them well. We are convinced that we can serve our customers better than any other. Our sales executives take responsibility for developing their own territories and drive strategic sales initiatives. We value and support superior commercial talent, that is focused on winning new business and building long-term relationships with our customers.


      We love to play in the champions league of software development and as leaders in our field – we’re at the top of the league! We take pride in building mission-critical software that is used by some of Europe’s largest organisations to protect and connect their users and ICT resources. Our engineers work with the latest technologies, building user-centric and secure software in short development cycles.

      We value each member’s expertise and contribution, but individual brilliance must excel within a team environment. We are looking for people prepared to do more than just develop code. We challenge our engineers to improve the quality, security, functionality and non-functional capabilities of our system with every iteration.


      DevOps is the beating heart of iWelcome. The DevOps & Operations teams ensure iWelcome is always up! They follow our heartbeat and make sure we improve our monitoring & diagnostic systems in such way that we are always on top of or ahead of any event impacting our online presence, security, performance or service availability.

      DevOps also brings iWelcome alive for new customers, creating new tenants, and ensuring smooth and ongoing deployment of functionality.  And as with anything, most of the thinking and doing is done by the team way before, so we bring anything that is new frictionless into operations.  DevOps en Operations teams are placed bang in the middle of that crossroad where our platform infrastructure, network, application and monitoring systems meet.


      At iWelcome we are living in a fast-paced and agile development landscape with bi-weekly release schedules. We see Quality Assurance (QA) as an integral part of that, with an appropriate balance of close involvement and intentional distance to ensure we are both well-informed as well as capable of maintaining a professional overview.

      QA at iWelcome has an end-2-end involvement in our specification, development, test and DevOps cycles and is the final gate before production. We treat QA holistic, covering IAM functionality, code quality, deployment readiness, performance, and security. We strongly believe in automation of everything within QA, however, we always challenge our QA experts to add their human savviness as a final test.

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