The GDPR legislation demands a detailed approach to consent. Not only should in certain situations data subjects (the consumers) be asked for consent; as a data controller you have to be able to demonstrate that a consumer has consented to processing of his or her personal data, and for which purpose. Additionally, the consumer should be able to withdraw consent at any time, just as easy as it was given.
Consent Lifecycle Management: a new data model
That’s why we invented Consent Lifecycle Management. In order to build consent management at the heart of digital business driven CIAM, we have seriously changed Identity and Access Management as the industry knew it: iWelcome introduced the industry’s leading CIAM-data model, designed to flexibly add attributes and to store preference, interest and profile information. We add metadata to all attributes collected in our platform, to easily register user consents, internal and external validation.
Consent Lifecycle Management: flexible integration
The iWelcome interfaces, consumer facing and for designated staff (like Data Protection Officers) use this metadata to ensure transparency and to enable real time compliance reporting on consent status. As iWelcome is entirely API based, we blend seamlessly with your BI, Marketing and reporting tooling.
Consent Lifecycle Management: consumers in control
This is why we can support the entire Consent Lifecycle, giving consumers a single view and control over their consents and exercise their associated consumer rights, which are the right to view, export and edit all their personal data stored at any time. On top of that, users can request to freeze their accounts and delete their personal data, as long as legislation allows this.